SMI Entertainment

Live Experiences

Kanye West

Client

Kanye West

Campaign Name Lollapalooza Music Festival, Santiago, Chile
Output Visuals
The Challenge To create original visual content for Kanye West's live show.
The Strategy SMI generated visuals based on reference images provided by Kanye. A scaled model of the set was built to test the integration of content in relation to the stage.
The Experience Under an extremely tight deadline, SMI created 12 original visual pieces, incorporating an assortment of visual effects techniques ranging from fractal generating to particle simulation.
Result Coverage:
Aired live on stage at Lollapalooza in Santiago, Chile.
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SMI Entertainment 2014