| Campaign Name |
Lollapalooza Music Festival, Santiago, Chile |
| Output |
Visuals |
| The Challenge |
To create original visual content for Kanye West's live show. |
| The Strategy |
SMI generated visuals based on reference images provided by Kanye. A scaled model of the set was built to test the integration of content in relation to the stage. |
| The Experience |
Under an extremely tight deadline, SMI created 12 original visual pieces, incorporating an assortment of visual effects techniques ranging from fractal generating to particle simulation. |
| Result |
Coverage:
Aired live on stage at Lollapalooza in Santiago, Chile. |