S M I
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MATT AND KIM

Winner of MTV's Breakthrough video of the year. SMI created visual effects to bring to life this music videos iconic ending. 

 

LESSONS LEARNED


CHALLENGE

To create a seamless one take shot where the lead singer is hit by a oncoming bus. Filmed entirely in New York Cityʼs Time Square.

THE STRATEGY

Utilize existing footage to create a digital double and composite bus to create the finale.

THE EXPERIENCE

After a few companies had attempted to complete the VFX, SMI was brought in to deliver exactly what the client wanted. Working closely with director Otto Arsenault was a collaborative experience. The final result speaks for itself as SMI was integral in creating a potent ending to this award winning video.

 
MTV BEST BREAKTHOUGH MUSIC VIDEO OF THE YEAR